9 Dec – Premium-X Cinemas will be Malaysia's first and very own fully kiosk operated cinema at One City, USJ Subang Jaya on 12 December! The new kiosk-operated feature for the new cinema is similar to an Automated Teller Machine (ATM) and it will allow moviegoers to select their movies, show times, seats, and concession items like popcorn and drinks using its touch screen menu. Moviegoers can then collect their snacks from the concession counters which will be prepared by the concession staff after receiving the QR (Quick Response) Code receipt generated by the kiosk.
The first Premium-X Cinema in Malaysia is located on the second floor of the Sky Park mall at One City, which is said to be eco-friendly. It also has a total of 12 halls of digital films of both 2D and 3D and it will launch on 12 December 2013 with the premiere of "The Hobbit: The Desolation of Smaug". Two more kiosk-operated Premium-X Cinemas are targeted to open within the next 2 years, after their grand opening on 31 Jan 2014.