23 Jul – Earlier this month, it was announced that Golden Screen Cinemas (GSC) will be bringing a new feature into its cinema halls, namely a new type of seats called D-Box Motion Seats. Now the seats are debuting earlier than expected! D-Box Motion Seats are set to be unveiled at GSC 1 Utama cinema soon.
Installations are already underway in GSC 1 Utama, Hall 3 and once they are fully installed and tested, the seats will be opened for the public to enjoy.
The D-Box Motion Seats, are programmed to move with the visual and sound effects of a movie playing on screen.
Hall 3 at GSC 1 Utama is also home to the Dolby Atmos sound system, which comprises surrounding speakers system, some placed overhead of the audience, to create a dynamic audio effect for the audience while also allowing filmmakers to pinpoint the source of the sound that will increase the realism of their stories onscreen.
GSC will reportedly introduce the D-Box Motion Seats in three of their cinemas in Klang Valley, with GSC 1 Utama being the first to receive the new uplift before installing them in two more yet-to-be-named GSC key flagship cinemas.
The ticket price for viewing movies in cinema halls equipped with these special seats is not confirmed for now. Moviegoers are nevertheless already anticipating the experience of enjoying their favourite movies not just with their eyes and ears but with their whole body.
It is expected that the D-Box Motion Seats at Hall 3, GSC 1 Utama will be ready in time for the release of "Guardians Of The Galaxy" this 31 July 2014.