5 Mar - Ellen DeGeneres, who hosted a very bright and bubbly Academy Awards show in comparison with Seth MacFarlane's awkward hosting gig last year, organized many fun activities and gags that eased a bit of the usual awards ceremony tension.
One of her most successful gags, the Ultimate Selfie, has made history by being the most Retweeted picture on the Internet.
The selfie, which consisted of many big Hollywood stars like Jennifer Lawrence, Angelina Jolie, Brad Pitt, Bradley Cooper, Julia Roberts, Meryl Streep, Jared Leto and Lupita Nyong'o, ended up suspending Twitter for a few minutes due to the many Retweets the photo received, but critics have noted that it was actually a premeditated stunt to promote mobile phone company, Samsung.
Rather than using her regular iPhone, DeGeneres used a white Samsung phone, and she alerted people to the fact this was not a random injection of fun by the Oscars host, but rather a pre-planned ploy to please one of the events major sponsors.
"I thought it would crash," DeGeneres said of the Twitter servers. "But I didn't know everyone would do it." The comedienne continued, "What's funny is that Lupita's brother is the most prominent. And then Jared came running over to be in it. And Angie got it in. I didn't expect all that."
Even if it was a paid promo, the celeb selfie was still without a doubt one of the highlights of the ceremony.