Malaysia close to becoming a content hub for SEA

Malaysia close to becoming a content hub for SEA

Netflix will soon be providing its video and movie content to Malaysia.

10 Jul – Malaysia is aiming to become a content hub for Southeast Asia and this might soon be realised as the Malaysia Internet Exchange (MyIX) is close to sealing its deal with Netflix.

"We hope with the sealed deal, we can attract other international players to come to Malaysia in the future as we are working to position the country as a regional Internet exchange gateway," said MyIX chairman Chiew Kok Hin, as quoted by Bernama.

Once the deal is finalised, Netflix will start providing its video and movie content to Malaysia. The collaboration is expected to kick off by the end of next month.

Other Southeast Asian countries such as Cambodia, Indonesia, Thailand and Vietnam can then obtain the content from Malaysia at a nominal fee.

Chiew stated that this not only will bring the content closer to Malaysia but also assist in saving cost for neighbouring countries and improving content quality.

News of MyIX approaching Netflix for the deal was first revealed by Chiew earlier this year in January, stating that it was aiming to improve Netflix experience in Malaysia. Currently, Singapore has the nearest Netflix content distribution facility to the country.

The American internet television network with over 100 million members in over 190 countries was launched in Southeast Asian countries including Malaysia, Singapore and Cambodia in January last year.

MyIX is a non-profit and first neutral Internet Exchange where local Internet Service Providers and content providers connect to exchange internet traffic. It has closed deals with various parties such as Alibaba and Yahoo since its conception in 2006.

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