11 Aug – Following the HBO Max controversy, it was revealed that Warner Bros. is now changing its tune by promising mega-cinema chain AMC Theatres that their 2022 releases will get a 45-day exclusive window on the big screen.
The news was shared by AMC CEO Adam Aron, saying that they are elated that the major studio is moving away from their day-and-date format that was first announced late last year.
"We're having conversations with other movie studios in Hollywood as well," said Aron. "We're seeing the consensus that exclusive theatrical window is a good way to build major motion picture franchises."
Aron also admitted that AMC was not happy when Warner Bros. previously announced that it was releasing its movies simultaneously in theatres and on HBO Max.
Many believed that Warner's change of heart was emphasised by the failure of James Gunn's "The Suicide Squad" to perform at the box office despite the great reviews the movie had.
The movie only made USD 27.6 million this past weekend despite its USD 30 million-plus projection, with some blaming its availability on HBO Max as the reason for said result, aside from the fact that the Delta variant of the COVID-19 pandemic has scared people away from theatres.