BMW Group Malaysia celebrates 18th year of the BMW Shorties with PULSE

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BMW Group Malaysia celebrates 18th year of the BMW Shorties with PULSE

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Writer: Heidi Hsia

The BMW Shorties is back for its 18th year

24 Jul - BMW Group Malaysia today announces the return of the BMW Shorties 2024, the premium automaker's initiative for digital content creation.

Celebrating its 18th year running with a new theme; PULSE - the BMW Shorties aims to challenge local content creators in finding new and creative ways to innovate storytelling and pursue their passions in the creative medium.

Sashi Ambi, Director of Corporate Communications and Sustainability at BMW Group Malaysia said, "Last year, the BMW Shorties underwent a transformation, evolving to find new unconventional ways to showcase the exceptional talents of local digital content creators. This, in turn, fuelled us to break through creative boundaries with a reignited passion."

"This year, the theme, an inspiration from our passion in driving electrified mobility forward and the many first-of-its-kind initiatives here, serves as motivation to keep on driving the newest ideas and concepts for innovation as well as setting new benchmarks and standards. We are thrilled to once again invite creatives to dive deep into their passions, and find the pulse of their craft, creating more deeply meaningful approaches to storytelling."

Sashi Ambi, Head of corporate communications, BMW Malaysia

This year, the esteemed BMW Shorties judging panel will consist of five multiple award-winning judges - Saw Teong Hin ("Puteri Gunung Ledang", "You Mean The World To Me"), Nadiah Hamzah ("Motif"), Jeany Amir ("Bu", "Kasih Suci"), Tunku Mona Riza ("Redha", "Rain Town") and Ghazi Alqudcy ("Temporary Visa", "Letters from the Ends of the World").

Jeany Amir shared, "It is a privilege to return to the judging panel this year and to be able to share new and compelling insights that I have gained since my last run of the competition. PULSE as a theme is particularly resonant, as it pushes our local talent to revisit the core of their passions, and how this can be translated through their creation. I am confident that this year will be filled with a vast array of even more captivating and profound narratives."

Jeany Amir to be one of the members of the judging panel

The grand prize winner of the BMW Shorties 2024 will once again be awarded a production grant of RM 80,000 to produce their BMW Shorties funded project.

Recognition for other creative achievements will also be awarded in an extensive range of supporting categories, including Best Director, Best Actor, Best Actress, Best Screenplay, Best Cinematography, Best Production Design, Best Editing, Best Sound Design, the People's Choice Award, as well as the Best Student Award.

Submissions are open from 29 July until 30 September 2024 at 6:00PM via the BMW Shorties website at bmwshorties.com.my.

Cinema Online, 24 July 2024

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