"Duyung: Legenda Aurora" director says bad poster is "promotional gimmick"
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"Duyung: Legenda Aurora" director says bad poster is "promotional gimmick"

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Netizens slammed the poster for looking cheap
Netizens slammed the poster for looking cheap
18 Dec - Assoc. Professor Datuk A. Razak Mohaideen recently claimed that the recently unveiled poster of "Duyung: Legenda Aurora" is a gimmick to get people talking about the movie.

The filmmaker, who was asked about the backlash that the movie poster has received for looking - as one commented, "like it was made by an intern" - said that the bad design was intentional so that audiences will pay attention to the film.

"We want Malaysians to watch and talk about the film. When such a poster is released, maybe one or two people will praise it, but there will be many others waiting to criticise. So, we are using reverse psychology on them," he said.

Razak stated that the producers have already planned to release a new poster that will be meeting people's expectation.
The director says it's just a
The director says it's just a "promotional gimmick"
"KRU Studios and Primeworks Studios have already been informed that a new poster will be released. So the viral one is just a bait or a promotional gimmick," he said.

It is noted that the movie, which is set to be released on 25 December, has already been slammed earlier after releasing its first teaser.

Many fans, who were expecting a much better special effects following the 2008 film, were frustrated to see the mermaid costumes worn by lead actress Anna Jobling that they deemed cheap and unrealistic.
Earlier, netizens had criticised the new costume for looking too cheap
Earlier, netizens had criticised the new costume for looking too cheap
Maya Karin's 2008 costume was seen as a much better design
Maya Karin's 2008 costume was seen as a much better design

Related Movies:
Duyung: Legenda Aurora (Malay) (25 Dec 2025)
DUYUNG (Malay) (06 Mar 2008)


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