GSC introduces the first ever GSC Ultimate Family Adventure

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GSC introduces the first ever GSC Ultimate Family Adventure

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Writer: Heidi Hsia

Fun-filled experience for the whole family from GSC

8 Aug - Golden Screen Cinemas (GSC), Malaysia's leading cinema exhibitor, is bringing families together with the GSC Ultimate Family Adventure ('GUFA'), a vibrant, screen-free family festival happening from 19 to 21 September 2025 at IOI City Mall, Putrajaya.

For the first time, GSC is combining two signature events - the GSC x AIA Vitality PlayFest and the GSC Popcorn Run 2025 - into one fun-filled experience designed to spark imagination, learning, and connection.

"The launch of GSC Ultimate Family Adventure - the GSC x AIA Vitality PlayFest and GSC Popcorn Run 2025 reflects our commitment to being more than just a cinema, creating a trusted entertainment destination where families can explore, connect, and grow together. In today's digital-first world, these efforts provide a screen-free environment that champions real-world interaction, imagination and meaningful experiences, helping families bond and connect through shared moments," said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

GSC x AIA Vitality PlayFest 2025 Returns for Its 4th Year of Family Fun!

Get ready for 3 days of non-stop fun as the GSC x AIA Vitality PlayFest returns for its 4th exciting year from 19 - 21 September 2025 at IOI City Mall 2 (East Concourse), Putrajaya! This free-entry family carnival is all about taking a break from screens and enjoying quality time together through fun, play time, and imagination across four themed zones: Movie, Main, Makan and Market.

Here's what families can look forward to:

Movie Zone - A cosy zone celebrating GSC's cinema roots, with movie-themed booths from Monsta Studios ("Papa Zola The Movie"), United International Pictures Malaysia ("Gabby's Dollhouse" & "Wicked for Good") and Walt Disney Studios Malaysia ("Zootopia 2"), Sheldonet Malaysia ("Harry Potter") and other surprises tied to the movie magic we all love.

Main Zone - Let the kids get active, have fun, and jump into the exciting ball pit play area all day, every day!

Makan Zone - Refuel with refreshing drinks from Coca-Cola Malaysia, wholesome sips from Dutch Lady Milk Industries Berhad (DLMI), discover amazing deals, discounts and vouchers from Grab Dine Out and munch on our all-time favourite GSC caramel popcorn!

Market Zone - A vibrant space for parents to explore kid-friendly products, services and interactive activities from participating partners like AIA Vitality, Alliance Bank, U Mobile, and Applecrumby.

GSC Popcorn Run 2025 Promises A Fun-Filled Family Fiesta of Fitness, Popcorn & Play!

Get ready for a school holiday like no other as GSC Popcorn Run 2025 makes its grand return for its 7th year on 21 September at IOI City Mall's Symphony Walk (East) from 7AM to 12PM!

This year, GSC is turning up the excitement with two family-friendly routes, a 3KM family-friendly route perfect for little legs and beginner runners, and a 5KM challenge for those looking to go the extra mile. It's more than just a run, it's a chance for parents and kids to bond and make joyful memories together, starting them young on the path to fitness with a twist of fun.

Every registered runner will receive a fun-packed run kit that includes a Popcorn Run T-shirt, a goodie bag filled with surprises, an exclusive finisher medal (magnet-style), and a 2D movie ticket to upcoming family titles such as "Papa Zola The Movie", "Gabby's Dollhouse", "Wicked for Good" and "Zootopia 2".

The Popcorn Run experience is packed with surprises! Along the route, runners will encounter interactive pit stops, including the much-loved popcorn station for a mid-run treat. The excitement continues at the finish line with a lively carnival-style celebration, featuring games, food trucks, shopping booths, and engaging sponsor activities that create a festive atmosphere for all ages.

Families can explore four dedicated Popcorn Run Zones, each offering something unique:

Movie Zone - Meet life-sized characters and catch sneak previews of upcoming family movies.

Main Zone - Join live mascots, take part in pre-run warmups, snap fun photos, and enjoy activity booths.

Makan Zone - Enjoy refreshing beverages from Coca-Cola's Share-A-Coke station, nutritious Dutch Lady Milk Industries Berhad (DLMI)'s drink sampling, amazing savings at participating Grab Dine Out restaurants and treat yourself to GSC's all-time favourite caramel popcorn! Then, refuel with tasty bites from a variety of food trucks and snack counters, perfect for a fun-filled family day out.

Market Zone - Interact with lifestyle partners, play games, and enjoy free giveaways.

Every GSC Popcorn Run 2025 participants stand a chance to win these amazing lucky draw prizes!

GSC is also turning up the stakes with exciting lucky draw prizes, including a Qatar Airways return flight for two to Barcelona, HONOR smartphones worth up to RM4,598, ten pairs of HOKA Clifton 10 running shoes worth RM3,500, and GSC merchandise to look forward to.

Early Bird tickets and GSC's all-new Family Bundle HERE.

Cinema Online, 08 August 2025

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