30 July – Tesco Movie Moments began its first pit stop at Tesco Setia Alam, Selangor last weekend (24 - 26 July) featuring the highly anticipated action flick "G.I. Joe: The Rise Of Cobra." It was an event not to be missed for avid "G.I. Joe" fans or even those who takes joy in participating in fun and games. As part of the movie moments, two "G.I. Joe" movie characters were there for photo taking opportunities with the crowd present. In turn, moviegoers could also actively use the props on location and snap photos with the "G.I. Joe" backdrops provided. There were games that required good hand-eye coordination like "The Battle: Top Commando," where NERF guns would be used to shoot their designated targets and also "The Battle: Gear Up" challenge, where contestants would have to piece together a dismantled NERF gun, sponsored by Hasbro. Aside from that, colouring contests and Q&A sessions also took place, giving more opportunities for moviegoers to win movie premiums.