19 Jun – In conjunction with "Transformers: Revenge Of The Fallen," in cinemas this 24 June, there are plenty of promotions and contests movie goers can participate. This year, BIG Cinemas Lotus Five Star is giving away 2,000 "Transformers" T-shirts, 100 "Transformers" figurines, 11,000 "Transformers" postcards and a seven-foot tall Optimus Prime robot model worth RM 45,000. The model is a creation of a Hong Kong based "Transformers" fan club and is made out of durable polystone.

Frontal shot of the seven-foot tall Optimus Prime model.

To be in the running to win the seven-foot tall Optimus Prime model, moviegoers would have purchase a Super Xtra Large Combo at participating cinema locations and guess the weight of the model where the closest guess will win. Contest begins on 22 June and ends 31 July 2009. The following are the participating BIG Cinemas Lotus Five Star locations: Brem Mall Kepong, Capitol Selayang, Taiping Sentral, Teluk Intan, Sitiawan, Alor Star Mall, Butterworth, Kompleks Bukit Jambul Penang, Batu Pahat Mall, Kluang Mall, Plaza Tasik Skudai and Kompleks Teruntum Kuantan. Movie goers can catch a glimpse of the seven-foot model at BIG Cinemas Brem Mall Kepong on 24 June 2009.

Energizer is currently giving moviegoers a treat as with every purchase of any Energizer AA/AAA 4pcs or 8pcs promo pack, will entitle you to "Transformers: Revenge Of The Fallen" movie ticket discount. The 4pcs promo pack will enable you to a RM2 discount, while the 8pcs promo pack will give you a RM4 discount. Just tear out the battery card at the back and head to the following participating cinemas: Golden Screen Cinemas, TGV Cinemas, Hockstar, BIG Cinemas Lotus Five Star and Genting.

KFC is giving away limited edition "Transformers" cooler bags consisting of four different designs: The Fallen, Bumblebee, Optimus Prime, and Megatron with every purchase of a KFC variety bucket. Besides that, kids will be thrilled as "Transformers" toys (that can actually transform from car to robot and vice versa) will be given away with every purchase of a KFC Chicky Meal. Four different toy designs are available: Starscream, Bumblebee, Optimus Prime and Iron Hide.