Transformers crush competition

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Transformers crush competition

Writer: Lai Swee Wei

29 Jun – "Transformers" was the buzzword on everyone's lips last weekend and according to Box Office Mojo, the five-day international total for "Transformers: Revenge Of The Fallen" resulted in a whopping $387,346,000, breaking records in several countries, making it one of the best global launches ever. In the US, the film nearly matched the best five-day gross record held by "The Dark Knight."

"Transformers" frenzy at GSC Mid Valley with the line even stretching up to McDonalds.

Locally, the "Transformers" appeal jam-packed the cinemas as expected, with all if not most shows sold out at the popular locations. A majority of ticket purchasing lanes had to be dedicated to "Transformers 2" movie patrons only to support the long queue, leaving either one or two lanes for other movies. Even the normally quiet TGV Capsquare in Kuala Lumpur registered a full house for a Sunday, 3pm show. The sequel is on track to overtake its predecessor as Malaysia's all-time highest grossing film, according to local distributor United International Pictures.


Showtimes every hour for "Transformers 2" at (left) GSC 1 Utama and GSC Mid Valley with all of the status as either "selling fast" or "sold out."

On a related note, Transformers fan Ooi Eu Veng, who has fallen head over heels for the franchise, had recently bought 100 tickets at one go to watch "Transformers: Revenge Of The Fallen" on 27 June with his friends and family as a way of sharing the experience with them. Watch this space to read more about the Transformers revolution!

Cinema Online, 30 June 2009