4 Sep – MBO Cinemas wants your blood! And no, it's not a marketing gimmick for a new vampire film. The local cinema exhibitor along with St. Johns Ambulance Malaysia will be hosting a nationwide blood donation campaign this 27 September 2014. With this colossal single day event, MBO aims to enter the Malaysia Book of Records for 'The Biggest Nationwide Blood Donation Campaign by a Cinema Organisation'. To achieve this, MBO is targeting for a total 5,000 donors to participate in 23 out of their 25 MBO locations from 12pm to 6pm, 27 September. The only two MBO locations that will not be included in the campaign are MBO Sitiwan and MBO Square One, Batu Pahat.
On talking of their cinema chain taking up such an initiative, MBO's Director of Marketing & Sales, Mr. Cheah Chun Wai said, "MBO Cinemas brings fun and entertainment to the Malaysian public, but we are also passionate about doing our part to give back to the community." The shortage of blood supply at the National Blood Bank (NBB) and other locations nationwide, correlates with the shortage of blood donors turning up for donations. "Most blood donation drives are conducted at the same key venues around the nation, which results in not being able to reach new potential donors. With an initiative like this targeting multiple locations and demographics, I am confident we can reach our target." added Mr. Cheah. The blood donation process would be handled by the trained professionals of St. Johns Ambulance Malaysia, so worry not, as Edward Cullen will be not be allowed on the premises.
Donors will receive free movie passes and goodie bags which would include movie merchandise along with vouchers and snacks from sponsors of the campaign. Moviegoers should note that the operations for the participating locations will not be affected with movies screened as per usual. To become a donor for this campaign, visit MBOcinemas.com/blooddonation for more info.