21 Jul – Mattel Films has recently announced another one of its live-action adaptation of its toys, and it is not one anybody expected.
On 19 July, the company and Skydance Media revealed that they are developing a movie inspired by Matchbox, the series of die-cast toy cars that got its name from the fact that it can fit into a matchbox.
"For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be," Robbie Brenner, executive producer of Mattel Films, said in a statement.
"We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages."
The film will be written by David Cogeshall of "Orphan: First Kill" fame, with Elizabeth Bassin and creative executive Andrew Scannell overseeing for Mattel Films.
The upcoming project joins a slew of many other adaptations by Mattel Films, including the upcoming Greta Gerwig movie, "Barbie", J.J. Abram's "Hot Wheels" film, and other franchises like Rock 'Em Sock 'Em Robots, UNO, and American Girl currently in the works.
Matchbox, first introduced in 1953 by Lesney products, was purchased by Mattel in 1997.