GSC and Coca-Cola extend their three-decade strategic partnership
4 Apr – Coca-Cola Malaysia has refreshed its collaboration with leading cinema exhibitor, Golden Screen Cinemas (GSC) with the signing of a new beverage concession agreement, extending their over three-decade strategic partnership.
The memorandum of understanding was signed today by Mr Louis Balat Joseph, Chief Executive Officer of the Bottling Investments Group for Singapore, Malaysia, and Brunei and Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas at an event held at Aurum Theatre.
"We are extremely proud to grow our strategic partnership with GSC and continue to offer a 'Real Magic' experience with our refreshing range of beverages. This renewed significant synergy represents a strong foundation for our collective success and a testament to the trust and commitment we have in each other," said Louis Balat Joseph, Chief Executive Officer of the Bottling Investments Group for Singapore, Malaysia, and Brunei.
Movie-lovers can enjoy not only ice-cold Coke but other popular brands under the Coca-Cola portfolio like Sprite, Fanta, A&W, Ayataka, a line-up of its Heaven & Earth range and refreshing fruit drink Minute Maid Pulpy Orange.
Film fans can also opt for customised products, such as over-the-counter combo sets or pre-purchased e-combo sets through GSC Website or the GSC Mobile App.
"With a close-knit partnership spanning over 3 decades, our renewed partnership with Coca-Cola Malaysia represents a significant milestone as part of our growth strategy. Aligned with creating enriching cinematic experiences, we continuously innovate our offerings to provide greater accessibility and value to movie-goers, now with a wider range of products, promotions and exclusive offers brought to us by Coca-Cola Malaysia that can be enjoyed across our cinema locations," said Ms. Koh Mei Lee, Chief Executive Officer of GSC.
To commemorate this renewed partnership, Coca-Cola and GSC will embark on a unique limited-edition giveaway for customers, with a chance to win a one-of-a-kind and elegant Coca-Cola Vespa!
To participate, all you need to do is spend more than RM50 in a single transaction for movie tickets and Coca-Cola combos at GSC cinemas throughout the campaign period between April to May.
Motorbike and scooter enthusiasts can also get up close and personal with their favourite bikes at the Vespa Bike Display, which will be showcased at selected GSC locations during this time. To find out more, head over to GSC's social media platforms for more information.
As an ode to the long-term partnership between both iconic brands, and in celebration of the Raya festivities, GSC will feature an exquisite wayang kulit exhibition displayed at Aurum Theatre, The Gardens Mall from 31 March – 8 May.
Brought to life by local contemporary visual artist and co-founder of Fusion Wayang Kulit, Tintoy Chuo, the exhibition depicts the story and evolution of the partnership between both brands, with a modern twist on tradition told through the art of wayang kulit.
Cinema Online, 04 April 2023