3 Oct – With the rampant use of AI for the past year or two, Tom Hanks recently found himself having to warn fans not to be deceived by the use of his likeness on social media.
On 1 October, the "A Man Called Otto" star posted an image of a seemingly younger version of himself on social media and wrote, "Beware! There's a video out there promoting some dental plan with an AI version of me."
"I have nothing to do with it," he added.
It is noted that Hanks previously spoke of the advent of AI in a podcast, saying, "Anybody can now recreate themselves at any age they are by way of AI or deep fake technology. I could be hit by a bus tomorrow and that's it, but performances can go on and on and on and on."
"Outside the understanding of AI and deepfake, there'll be nothing to tell you that it's not me and me alone. And it's going to have some degree of lifelike quality. That's certainly an artistic challenge but it's also a legal one," he added.
Hanks also stated that every agency and legal firm are currently in discussion of the legal ramifications of using his face and voice, as well as everybody else being their intellectual property.