GSC and Applecrumby® teamed up for wholesome kids' experiences
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GSC and Applecrumby® teamed up for wholesome kids' experiences

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GSC & Applecrumby® official partnership launch, to encourage wholesome experiences for kids!
GSC & Applecrumby® official partnership launch, to encourage wholesome experiences for kids!
29 Nov - Leading cinema exhibitor, Golden Screen Cinemas ('GSC') and Applecrumby®, Malaysia's international health and wellness baby brand renowned for its safe, natural, and affordable baby essentials, are excited to announce a partnership officiated with a launch ceremony at GSC IOI City Mall 2, Putrajaya.

This year-long collaboration emphasises on fostering quality time amongst families whilst ensuring a safe and fun-filled space for parents and kids to enjoy. Through encompassing these shared values, GSC's Play family-friendly halls and play areas are designed to provide a secure and engaging environment whilst Applecrumby® offers parents peace of mind with products made from safe and organic ingredients, ensuring quality at every stage of a child's development.

The partnership brings forth exciting product collaborations, a series of vibrant minisodes, providing greater accessibility to Applecrumby®'s quality products. Designed to put parents' needs at ease, refreshed nursing and baby rooms at four GSC Play locations now includes the availability of quality Applecrumby® products such as its bottle and utensil cleaner and premium baby wipes; made accessible for parents to use every time they step into these GSC Play locations!
Nursing room at GSC IOI City Mall 2 (East)
Nursing room at GSC IOI City Mall 2 (East)
"At GSC, we're dedicated to creating safe and welcoming spaces where families can make meaningful memories together. We know bringing young children to public places can be challenging, so we've taken extra care to enhance our facilities with the comforts parents need at every touchpoint, like with Applecrumby® essentials. Our partnership with Applecrumby® underscores our commitment to comfort and safety, making family outings more enjoyable and stress-free. Together, we look forward to providing even more value to families and creating wholesome experiences, said Ms. Shirley Low, Chief Marketing Officer, Golden Screen Cinemas.

Step Into a World of Wonder with GSC Play and Applecrumby®'s Minisodes
Encouraging fun for the whole family, this exciting partnership introduces two minisodes - a series of 60-second on-screen videos featuring GSC Play's mascots, Jesse and Pop Pop, alongside Applecrumby®'s adorable characters brought to life - Roger Moor, Lola Bunn and Drako Greene. Both minisodes aim to promote wholesome kids' experiences at GSC together with Applecrumby®'s products that prioritises kids' safety and comfort when at the movies!

The first minisode introduces Applecrumby®'s newly decorated nursing and baby room. The minisode will be premiered at GSC nationwide from end November 2024 onwards. The second minisode highlights Applecrumby®'s Premium Baby Wipes, designed with kids' safety in mind. Made from natural ingredients and free from harmful chemicals, these gentle, durable wipes are perfect for daily use. Watch the adorable characters enjoy GSC PlayPark with these skin-safe wipes by their side. This exciting minisode is set to be screened from March 2025 onwards.
This designer diapers also comes with a special GSC and Applecrumby®'s Pink Bag. The product will be made available for purchase from Mid December 2024 onwards (while stocks last).
This designer diapers also comes with a special GSC and Applecrumby®'s Pink Bag. The product will be made available for purchase from Mid December 2024 onwards (while stocks last).
What's new? GSC Play and Applecrumby® launch adorable, designer diapers!
Marking a bold step in innovation through this partnership, GSC and Applecrumby® have launched a one-of-a-kind designer diaper featuring GSC Play's very own mascots - Jesse & Friends, together with Applecrumby® & Friends! With the safety of little ones in mind, Applecrumby®'s award winning diapers are both functional and adorable, as they are 100% chlorine free.

"After months of meticulous planning, we are thrilled to unveil our partnership with Golden Screen Cinemas. This collaboration is a significant milestone for Applecrumby as it enables us to introduce our baby essentials in an exciting, family-oriented setting. By combining our expertise in baby care with the magic of cinema, we hope to create memorable experiences for families across Malaysia" explained Sean Tan, CEO and Co Founder of Applecrumby®.

Joining hands with GSC Play Meal and Applecrumby® Premium Baby Wipes
From playtime, to movies, to food, kids enjoy a fun-filled experience at GSC Play, and GSC Playmeal now includes Applecrumby®'s premium baby wipes - ideal for sticky situations!
Children are naturally messy and Applecrumby® has you covered with Applecrumby® Premium Baby wipes available for purchase at GSC locations nationwide at RM12.90
Children are naturally messy and Applecrumby® has you covered with Applecrumby® Premium Baby wipes available for purchase at GSC locations nationwide at RM12.90
Elevating wholesome experiences to greater heights with the GSC x Applecrumby® Tower Contest
Malaysia may have its share of skyscrapers, but the GSC and Applecrumby® Tower is the only one worth reaching for! Get ready for the GSC and Applecrumby® Tower Contest, running from 15 December 2024 to 25 January 2025!

Join for a chance to take home the ultimate product tower, total valued at RM8,528, filled with GSC and Applecrumby® designer diapers, Applecrumby® essentials, and exclusive Jesse & Friends merchandise.

To enter, simply purchase any GSC and Applecrumby® designer diapers or other Applecrumby® products. For an extra edge, every designer diapers purchase doubles your chances to win. Don't miss out on this exciting opportunity - stock up and mark your calendar for the contest kickoff!

*GSC Play and Applecrumby® nursing and baby room locations:
  1. GSC IOI City Mall 2 (East Wing), Putrajaya.
  2. GSC KL East Mall.
  3. GSC Starling Mall.
  4. GSC Tropicana Gardens Mall.



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