GSC elevates cinema experience at Aurum Theatre, The Exchange TRX in KL
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GSC elevates cinema experience at Aurum Theatre, The Exchange TRX in KL

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GSC and Christie set a new benchmark for cinematic excellence and immersive experiences
GSC and Christie set a new benchmark for cinematic excellence and immersive experiences
10 Dec - Golden Screen Cinemas (GSC) has partnered with Christie, a leading global audiovisual technology company, to launch its most ambitious cinema project - Aurum Theatre at The Exchange TRX in Kuala Lumpur.

Christie, renowned for its innovative projection technologies, has equipped the cinema with advanced RGB laser projectors, setting a new standard for moviegoing experiences in Southeast Asia by combining cutting-edge technology with luxurious amenities.

Spanning over 120,000 square feet across four floors of TRX, Aurum Theatre is a world-class experiential lifestyle destination, boasting 11 screens that seamlessly merge state-of-the-art projection technology with luxurious amenities.

At the core of this cinematic marvel are Christie's RGB laser projectors, which power 10 of its screens, delivering vibrant color, outstanding contrast, and energy-efficient performance with extended operational life. Moviegoers can expect richly detailed, true-to-life visuals that elevate the cinematic experience.
The ultra-luxurious auditoriums of Aurum Theatre set a new benchmark for cinematic excellence
The ultra-luxurious auditoriums of Aurum Theatre set a new benchmark for cinematic excellence
"The launch of Aurum Theatre marks a milestone in our journey to deliver unparalleled luxury entertainment experiences," said Koh Mei Lee, CEO of GSC. "We're elevating the moviegoing experience by integrating the most advanced cinematic technology while offering exceptional dining options."

The theatre goes beyond remarkable cinema technology by offering unique dining experiences. Guests can enjoy the Hokkaido Table Restaurant, which serves Japanese-Italian fusion cuisine, and the Kissa Cafe and Diner, featuring Japanese-Western dishes. These dining venues are open to everyone, not just moviegoers, expanding the appeal of the complex.

Aurum Theatre provides premium amenities including plush recliners, exquisite private cabins, and cutting-edge projection technology. The cinema complex is now operational at three locations: The Exchange TRX in Kuala Lumpur, The Gardens Mall in Kuala Lumpur, and Mid Valley Southkey in Johor Bahru.

Come and experience this new era of luxury cinema, with more information at aurumtheatre.com.my.


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