29 Sep – There's no denying that more and more production companies are trying to expand their business ventures in order to avoid being dependent on only one source. This goes the same for KRU Entertainment, who will be launching its own e-commerce platform soon. According to Dato' Norman Abdul Halim, President and CEO of KRU Entertainment, the platform will be given the name iLike, and it will mark one of the company's new transformations. "iLike is an e-commerce platform that we have been planning since September last year and has now entered its final phase prior to launch. "This is a platform to helm influential figures like artistes, icons in various fields, even micro influencers in promoting their products online.